Peter Keller
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Mischief. Mayhem. Sourcing. Selling.
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- If you are in Houston, you better be checking out Behemoth CrossFit this and/or next weekend!
- One of the best looking rear ends we've seen! This sweet truck hauls a fantastic coach and some solid equipment, if we do say so ourselves... Verus Strength & Fitness Go Hard or Go Home!
- Check out our friends over at S&S CrossFit in New Braunfels! Give them a like and stop in if you are ever in the area! - http://www.facebook.com/SandScrossfit
- The FringeSport Team represented this weekend out at Camp Mabry and had a great time at the Relentless "5K" (+++++) - check out some of the pics!
- Just shipped a pair of rings out to the Pole Vixens in Ohio. Take it to the next level, girls! http://polevixensxtreme.com/
- We finally got our t-shirts added to the website - they come in unisex and women's fit! Check them out! http://www.fringesport.com/collections/more-equipment/products/unisex-fringesport-t-shirts
- Check out Aja from Behemoth CrossFit . Who was your favorite athlete from this weekend's Regionals?
- Team FringeSport is leaving SA- thanks for all the love at the SC Regionals. We've got deliveries to make and gyms to help open. Good luck to the athletes- there are a few we're rooting for. And check out www.games.wodhopper.com to keep track of your athletes!
- Great day with AMAZING athletes. Who was out at a Regional today? Any great memories?
- FringeSport is out and about at the SC Regionals in San Antonio. Tweet up @petekeller if you are in San Antonio and want to grab a FREE FringeSport t-shirt! http://games.crossfit.com/region/south-central
- Want a holiday that matches your fit lifestyle? Check out FitExpeditions: http://fitexpeditions.com/Fit_Expeditions/Home.html
- I'm going to go out on a limb and say this guy is NOT a Crossfitter.
- Another great review on our Wood Rings - http://www.fitsyracuse.com/2012/04/wood-gymnastics-rings-fringesportcom.html! This is coming from a gym that made their own, so if you are on the fence between making your own or purchasing some, they can give you some more info!
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Tweets
- Climbing away from Hamilton Pool- Austin, Texas USA http://t.co/2N5ZxNsn
- Vivi http://t.co/ovHcG45S
- @beepalmer Cool. Let's hit up the next one!
- @beepalmer What's the call on @roguerunning trail race tomorrow?
- Awesome WOD! Well programmed RT @RelentlessATX: Glad you guys competed. It was a blast!
- great time at the @RelentlessATX 5k this morning!
- @Body_by_brown I did talk with him! Best of luck with your Jeepo!
- @CentenoDiego Hey buddy. You should meet @nickogkaz while you're in socal. He's the wizard behind atlas power wrapsMay 11, 12 from web Reply, Retweet, Favorite
- @Body_by_brown Didn't connect today. We'll make it happen tomorrow.May 10, 12 from web Reply, Retweet, Favorite
- @TheJenATX Yay! It's worth it.
- @LIFTfitnessATX Bring back the amphicar http://t.co/uSvx0SJp
- @PaleoLife365 No worries. You are always welcome to come by!
- Yessir! Got a shirt for u too! RT @PaleoLife365: I need to stop by next week and pick up some collars, got any in stock?
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Posts
Rolex Ref. 1655 Orange Hand Explorer II. An unexpected watch sighting today.
- Patek Philippe Nautilus 5712
Easily the most expensive watch I’ve ever played with. This was a Hong Kong-only edition of the Nautilus that mixed white and rose gold. Purchase price was north of $30k. As my friend told me- if you have enough $$ to for $30k to be essentially disposable, why not?
Speaking of Tudor Heritage Chronos, here’s the first I’ve seen on the secondary market. A bargain at $3500? On WUS.
Dagaz Zero II Stealth Sea-Explorer. Man, this is interesting… Asked $450, and looks like he got it.
Ollech & Wajs military pilot style chronograph, with a handwind Valjoux 7765. She’s purty for $780.
IWC 3717 D90 by Dieselgeek on Flickr.
aaaahh…one of my favorite watches..o.O <3
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Info
- Founder, FringeSport. China Sourcing for SMB expert. Ecommerce evangelist. Crossfit gearhead.Internet | Austin, Texas Area, USSummaryExecutive with experience contributing to and driving the profitable growth of a niche ecommerce operation into an industry-recognized leader. Strong overseas sourcing experience (focused in Chinese sourcing, but also with some European experience), broad general operations, marketing (general marketing strategy and branding, plus SEO/SEM and social media), business development, international finance (structuring payment vehicles and terms), and logistics experience. Great at working in (and refining) ambiguous environments, developing and communicating new procedures, and working under intense time and budgetary pressure. Managerial and leadership experience.Specialties: Overseas trade (China focused)- factory identification, product development, negotiation, structuring payment vehicles and terms, inbound logistics, inspections; Product marketing- pricing, product management, outbound packaging and logistics (B2C); Ecommerce and online marketing; Business development; Reverse logistics and warranty operations; Process development in a fast-moving (and ambiguous) entrepreneurial environmentExperience
- 2010 - PresentFounder / FringeSportSolid gear, great prices, world-class service. From your Crossfit box to your garage gym, we've got you covered.
- Jan 2011 - Feb 2012Vice President / Living Direct
- Jan 2005 - Jan 2011Director, Product Development / Living DirectI built the team and currently manage the buying and merchandising division of Living Direct, including stateside buying/procurement, product development in conjunction with overseas OEM factories, and more. My team drives the product mix, pricing, and merchandising build-out, and product management of all product lines for LivingDirect. I also have a heavy personal involvement in business development, including new website development, and negotiation of "blue sky" new business opportunities. I report directly to the CEO. In this role, I previously: Was on the team that originated new division (Import, 2005). Shortly after launch of first new brand (EdgeStar, 2005), took leadership role of team and later launched a second brand (Koldfront, 2006). Developed warranty and after-sales service department for above brands of small appliances. After proving success of import division, merged division back into the main company and transitioned warranty and service departments into existing structure of main company. Other business development projects include the implementation of a 3PL (third party logistics/satellite warehouse) solution to drive down logistics costs and decrease time-in-transit for goods and the launch of a new niche ecommerce sites- kegerator.com and airpurifierpro.com.
- Dec 2006 - Mar 2007Intern, McCombs ENHANCE project / Austin VenturesProvided market analysis and industry trends for emerging supply chain security industry based on extensive primary and secondary research. Deliverables included a comprehensive market map of industry, estimate of current industry size, and 3 suggested investment/acquisition targets.
- Sept 2001 - Jan 2005Marketing Analyst / Richlund VenturesManaged online marketing for a multimillion dollar grossing ecommerce property. Managed a $500,000+ (annual) PPC ad spend. Populated and maintained product database with all SKUs. Set, tested, and refined pricing and promotions for all products. Negotiated promotions and terms with select vendors. Reported to Vice President.
Education-
2005 - 2007The University of Texas at Austin - The Red McCombs School of BusinessMBA
Activities: Texas Evening Entrepreneurs, Graduate Evening Consulting Group -
1997 - 2002The University of Texas at AustinBS in RTF, Media Studies Track
Activities: Texas Rugby -
2001 - 2001Universidade Federal de Minas GeraisPortuguese and Brasilian Culture
Additional Information-
Websites:
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Interests:Entrepreneurship, Sourcing/importing, Crossfit, Soccer, Running, Cycling
